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How an app can turn your business around -南京夜网

2018-04-16 20:44字体:
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We've now all heard about howFacebook just paid $1 billionfor photo-sharing app Instagram. No doubt, there are now entrepreneurs all over the world briefing a legion of developers with an app idea they hope will become the Next Big Thing. Or at least Facebook's Next Big $1 Billion Acquisition. However, you don't necessarily need Facebook to buy your app in order to make money from it. These Australian businesses have developed apps to enhance their current offerings and, in some cases, generated previously untapped revenue streams. Leverage existing resourcesEvolvexis a furniture design and manufacturing company. It has put the design of its furniture into the hands of its customers via an app called Evolvex Designer. The app allows people to design flat pack furniture online by dragging and dropping modular furniture parts to create the exact piece they want. Once the piece is designed, the furniture is made in the factory, flat-packed and shipped to the customer's door with personalised instructions. Marketing manager Priyanka Rao says: "The idea of the application was inspired from a frustrating shopping trip where we couldn't find furniture we liked and would have much rather purchased this online." According to Rao, the app cost $17,000 to develop and this investment has more than paid off since its launch in November 2011. "We've been able to develop a new revenue stream without the expense of a physical shopfront or extra staff," says Rao. "We've effectively launched a new venture using the existing manufacturing resources of our company. The online channel is a great way to reach an entirely new audience." An app for perfect planningCindy Westphalen initially launched her wedding planning business, Wedding Girl, in 2009. She also runs a catering business Cindy's Classic Gourmet in South Australia. "In my catering business, I correspond regularly with brides, whose average age is between 25 and 35. More and more often that correspondence is in the form of email, and at the bottom of many of those emails is the tag 'sent from my iPhone' or 'sent from my iPad'." With this in mind, Westphalen created the Wedding Girl app, allowing brides to plan every detail of their big day in the palm of their hand. "I've been working in the wedding industry for over 23 years and have helped plan and execute hundreds of weddings all over Australia. So, rather than trying to share my knowledge and experience with brides one by one as they sit in my office - why not put all of that information into free wedding app they can use on their phone where they are?" Westphalen commissioned Adelaide app developers Enabled to create the app, a project that cost approximately $65,000 for the development alone. This did not include costs for promotion and advertising. "Commissioning an app was a learning experience for me, as it was unlike anything I'd done before," she says. "And, as a result, some of the costs have been worth it, while others haven't offered as much value as I would have liked. I believe the cost of developing the app has been well worth it as we have a strong product which is very usable, very intuitive and very integrated into the lives of the brides." The app is free to use. However, suppliers - such as venues, caterers or wedding dress designers - pay to be listed in the shopping section of the app. Launched 10 months ago, Westphalen says that although the cost of the investment has not yet been recouped, she has a clear business plan to make this happen and generate on-going income. Currently, Westphalen is seeing about 50 downloads of the app each day in Australia, US and the United Arab Emirates. Enhancing the customer experienceLittle Red Pocket, a cocktail bar in Melbourne, created an app to enhance their customers' experience. Marketing manager Lizzie Pham says they wanted to create an app where customers could order their drinks from a photo-rich menu on an iPad. "We knew very early on that we wanted to embrace technology to provide a fun, speedy and innovative user experience for our customers," says Pham. Little Red Pocket initially engaged an American software company to create the app. "This was cancelled due to integration issues," says Pham. As a result, the bar opened in June 2011 without its fancy ordering system but has since integrated the app, which was eventually created by development company Chasing Feathers. It was rolled out in February 2012. The development costs were $50,000. However, Pham says when you factor in hardware costs (such as iPads) and marketing expenses, this increased to about $70,000. "The costs are definitely worth hearing the great feedback from our customers. With the integration of the ordering systems, we saw sales increase by 20 per cent," says Pham, who adds that bar operations have become more streamlined as orders can be placed via the app even when staff are busy with other tasks. While these companies have created an app as an adjunct to their existing businesses, author and app creator Chad Muretasays that it's possible to have a successful business simply creating apps. He recently released the book App Empire: Make Money, Have a Life, and Let Technology Work for You. In an interview with TechCrunch he points out that there's more to it than just a great idea. "Then it’s marketing," says Mureta. "It’s all marketing… It’s a combination of  giving people apps they actually they want to use, that they value, with really good marketing.” He also points out that one bright idea doesn't necessarily sustain a business. "My whole point is building an empire. A network of apps that all work together. Instead of a one-hit wonder … my approach has been let me build a system, let me build something where I don’t have to be there, that’s constantly working so I can have a sustainable business. Not just that one hit wonder that fizzles and dies.” What kind of app could you create for your business? Follow Valerie Khoo on Twitter  @valeriekhoo This story Administrator ready to work first appeared on Nanjing Night Net.
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